by Stephanie Eynon

An award winning baby brand, Scarlet Ribbon makes smart and stylish knitted daywear for babies from 100% merino wool. The collection combines classic simplicity with practical design in a beautifully wearable palette of colours. We also also offer a range of gorgeous 100% leather shoes and booties. The perfect go-to brand for a special newborn gift or for versatile and smart baby day-time essentials that will see them through playtime to naptime.

background

After 16 years working in brand and research consultancy and international trade in the UK and Australia, I set up Scarlet Ribbon following the birth of my third child. It was something I had wanted to do for a while and the opportunity presented itself when I made the decision not to return to my job post maternity as the travel made it too incompatible with being a mum.

Growing up in my native Australia, I had developed a love of merino. Wearing it as a child and adult, I knew what an incredible wool it is, unrivalled in its softness and functionality. Add in its natural beauty, and you have a fabric which is truly unique and incredibly eco-friendly. However, in my search to find Merino wool knitwear for babies in the UK, I found there very little on the market, as most of the Merino wool clothing I found for infants wasn’t designed with outer/daywear or durability in mind or it contained just a small percentage of wool and natural fibres. And so, Scarlet Ribbon was born!

The Brand

Beautifully soft and naturally practical, Merino wool and its unrivalled health and wellbeing benefits for babies are what inspired the creation of the Scarlet Ribbon brand. Softness, comfort, and practicality are all delivered through the natural properties of our garments, which are made from 100% extrafine merino wool. Together with our classic styling of easy to wear pieces, we have created a range of clothes that let babies be babies…to sleep, play, crawl and feed in beautiful, natural clothing. Our products are free from uncomfortable synthetic fibres, fussy fastenings, trimmings and adornments. Furthermore, the refined simplicity of our designs and colours means the pieces are versatile and long-lasting. They can be worn again and again from the first to last born. In a world of fast, throwaway fashion, we are committed to creating a sustainable range of beautiful babywear that is safe, comfortable and practical without compromising on style.

Scarlet Ribbon: Simple. Sustainable. Stylish.

www.scarletribbonmerino.com